Quick summary
Loops is an email platform built for software companies. It supports product emails, transactional messages, and marketing sends from one place, and it is designed around user events in an app. Teams that run onboarding sequences, product launches, and lifecycle campaigns often find it a good fit.
Ternloop is a newsletter and campaign tool. It is built around a writing and sending workflow: a rich editor, contact groups, CSV import, scheduling, and delivery tracking. It charges based on the number of emails you send each month, and its free plan includes 1,000 emails and up to 500 contacts.
Both tools send email to people who opted in. The difference is how each one is built. Loops is for product teams that want to send emails triggered by what users do in an app. Ternloop is for people who want to write a campaign and send it to a list on a schedule.
Pricing compare
Loops prices by contact count. The comparison page we reviewed lists about $49 a month for 5,000 contacts, and the price rises as the list grows. Loops also offers a free plan with a contact limit. Its pricing changes over time, so confirm the current plans on Loops' site before you decide.
Ternloop's plans are shown below. Pricing depends on monthly email volume, and each tier includes a contact limit.
| Ternloop plan | Monthly price | Annual price | Emails per month | Contacts |
|---|---|---|---|---|
| Free | $0 | $0 | 1,000 | 500 |
| Pro 5,000 | $4 | $46 per year | 5,000 | 3,000 |
| Pro 10,000 | $8 | $92 per year | 10,000 | 6,000 |
| Pro 20,000 | $15 | $172 per year | 20,000 | 12,000 |
| Pro 50,000 | $25 | $286 per year | 50,000 | 30,000 |
| Pro 100,000 | $50 | $570 per year | 100,000 | 50,000 |
| Pro 150,000 | $70 | $810 per year | 150,000 | 80,000 |
For a list of 5,000 contacts, Ternloop's 10,000 email tier costs $8 a month, which covers up to 6,000 contacts. Loops lists about $49 a month for the same contact count in the comparison we reviewed. The gap is wide, but it reflects different scope. Loops includes product event features and transactional sending alongside email.
Ternloop's annual billing is about 4 to 5 percent lower than twelve monthly payments on each tier. The savings are modest but predictable.
Feature compare
| Feature | Ternloop | Loops |
|---|---|---|
| Newsletter editor | Rich editor and block editor | Visual editor and templates |
| Open and click tracking | Included on every plan | Included |
| Contact groups and fields | Groups, custom fields, and CSV import on Pro | Contact properties and lists |
| Scheduling | Included on Pro | Included |
| Custom sending domain | Included on Pro | Included |
Loops has a clear strength in product email. You can trigger a message when a user signs up, reaches a milestone, or stops using a feature, and you can send transactional messages from the same system. Teams building an app with lifecycle messaging will find those tools valuable.
Ternloop fits best when you write campaigns and send them on a schedule. The platform also handles bounces and unsubscribes automatically, which keeps inactive addresses from being mailed again.
When to choose Ternloop
- You publish a newsletter or campaign and want a focused editor.
- You want to pay for the monthly volume you send, with clear contact limits.
- You do not need messages triggered by app activity.
- You want scheduling, CSV import, and custom sending domains at a lower price point.
- You can wait for automations to launch.
When to choose Loops
- You run a software product and want lifecycle emails triggered by user actions.
- You need transactional and marketing email from one service.
- Your team wants onboarding sequences and product launch flows now.
- Your budget supports a higher monthly price for features built for products.
The main question is whether your email program is driven by product events or by a publishing calendar. A SaaS team with complex onboarding should look closely at Loops. A founder or creator who sends a regular update to a list may find Ternloop a better fit.
Start with Ternloop
You can start on Ternloop's free plan with 1,000 emails and 500 contacts each month. Build a campaign, schedule a test, and review the open and click data. When your list grows, the Pro tiers scale with your volume. Read the full breakdown on the pricing page.
Questions to ask before you switch
Start with the features your product team needs. Loops is built for product emails, such as onboarding messages, feature announcements, and lifecycle updates. Those messages often depend on app events. Ternloop is better suited to scheduled newsletters and announcements.
Next, compare costs at your list size. The comparison we reviewed lists Loops at $49 a month for 5,000 contacts, and an estimated $79 to $99 a month for 10,000 contacts. Ternloop's 5,000 email tier is $4 a month for up to 3,000 contacts. Confirm the current Loops pricing before you decide, because the estimate may have changed.
Then decide how you will send. If you prefer to write a campaign and schedule it, Ternloop's scheduling on Pro is ready now. If your team needs sequences that react to behavior, plan to wait until Ternloop's automation page is live, or keep Loops for that part of your work.
Finally, plan the move. Export your contacts and any tags you use, import the CSV into Ternloop on Pro, and send a test campaign to a small group. Check the sender details and the unsubscribe link before the full send.
Keep reading
- Ternloop vs Customer.io compares Ternloop with another product messaging platform.
- Ternloop vs Resend covers a developer email API.
- Ternloop vs MailerLite looks at an affordable option for newsletters.
- About Ternloop explains why the product is priced by usage.
- Contact the founder with questions about your plan.