Quick summary
Mailchimp is one of the best known email marketing platforms. It has a large template library, a long list of integrations, and automation tools that many teams rely on. Its paid plans scale with your contact count, and at larger audience sizes the monthly cost rises quickly.
Ternloop is a newsletter and campaign tool built around a simpler idea: pay for the volume you send, and keep the editor, contacts, and delivery tools in one place. The free plan includes 1,000 emails a month and up to 500 contacts. Paid plans start at $4 a month and go up to 150,000 emails a month with 80,000 contacts.
If you are comparing the two, the real question is not which tool has more features on paper. It is whether you need the wider marketing suite Mailchimp offers, or a focused tool that costs less at the audience size you have today.
Pricing compare
Mailchimp prices by contacts, so the monthly cost depends on your audience size and the plan tier you choose. At 10,000 contacts, the comparison page we reviewed lists Mailchimp Essentials at $110 a month, Standard at $135, and Premium at $350. Those figures are a useful starting point, but plans change, so check Mailchimp's pricing page before you decide.
Ternloop charges by monthly email volume. The table below shows the Pro tiers and the contact limit that comes with each one.
| Ternloop plan | Monthly price | Annual price | Emails per month | Contacts |
|---|---|---|---|---|
| Free | $0 | $0 | 1,000 | 500 |
| Pro 5,000 | $4 | $46 per year | 5,000 | 3,000 |
| Pro 10,000 | $8 | $92 per year | 10,000 | 6,000 |
| Pro 20,000 | $15 | $172 per year | 20,000 | 12,000 |
| Pro 50,000 | $25 | $286 per year | 50,000 | 30,000 |
| Pro 100,000 | $50 | $570 per year | 100,000 | 50,000 |
| Pro 150,000 | $70 | $810 per year | 150,000 | 80,000 |
A 10,000 contact list fits within the 20,000 email tier, which costs $15 a month or $172 a year on Ternloop. Annual billing is about 4 to 5 percent less than twelve monthly payments on every tier. Compared with the Mailchimp figures above, that is a large gap at the same audience size. The gap matters most for creators and small teams who send weekly or monthly updates and do not need every tool in a marketing suite.
Ternloop's free plan gives you 1,000 emails and 500 contacts each month, which is enough to send a real newsletter to a small list before you pay anything. Check Mailchimp's current free plan details before you compare the two.
Feature compare
| Feature | Ternloop | Mailchimp |
|---|---|---|
| Visual email editor | Rich editor and block editor | Drag and drop builder with many templates |
| Open and click tracking | Included on every plan | Included |
| Contact groups and fields | Groups, custom fields, and CSV import on Pro | Audiences, tags, and segments |
| Scheduling | Included on Pro | Included |
| Custom sending domain | Included on Pro | Included |
| Invite forms | 3 forms on Free, unlimited on Pro | Sign up forms |
| Stats | Graph and advanced KPIs on Pro | Detailed campaign reports |
Mailchimp is a wider platform. It includes automations, A/B testing, landing pages, and a long list of ecommerce and CRM integrations. If your team runs a full marketing program across channels, those tools can save time even if the monthly cost is higher.
Ternloop focuses on the core workflow of writing, sending, and tracking newsletters and campaigns. It handles bounces and unsubscribes automatically, so inactive contacts are flagged without manual cleanup. If your team wants automation journeys, A/B testing, and landing pages in one platform, Mailchimp is a strong fit.
When to choose Ternloop
- You send newsletters or campaigns and want a simple editor without a large marketing suite.
- Your list is growing, and you want to keep the cost predictable as volume rises.
- You want to pay for the email volume you actually send, not a premium for features you never open.
- You want scheduling, CSV import, and custom sending domains without moving to a higher enterprise plan.
- You want automation journeys, A/B testing, and landing pages in one platform.
When to choose Mailchimp
- You need automation journeys, A/B testing, and landing pages in one platform today.
- Your team already uses Mailchimp integrations with an online store, CRM, or other tools in its ecosystem.
- You want a large template library and a long track record for teams that run many campaigns.
- Your budget can absorb higher monthly costs as your contact list grows.
Both platforms can send a good newsletter. The difference is what you are paying for. Mailchimp gives you a broader toolkit at a higher price point. Ternloop gives you the core campaign tools at a lower price for most small and growing lists.
Start with Ternloop
If your list is still small, start on the free plan. Build one campaign, send it to a few contacts, and compare the result with your current setup. When your list grows, the Pro tiers scale with your monthly volume. You can review the full plan details on the pricing page before you upgrade.
Keep reading
- Ternloop vs ConvertKit compares Ternloop with an email platform focused on creators.
- Ternloop vs Klaviyo looks at a platform built around ecommerce data.
- Ternloop vs MailerLite covers another affordable option for small lists.
- Learn more about Ternloop and the founder behind the product.
- Contact the founder with questions about your list or plan.