Quick summary
Klaviyo is a marketing platform built around ecommerce data. It connects to online stores, tracks shopper behavior, and runs flows that send messages based on what a customer viewed, bought, or abandoned. Many store owners use it as the center of their email and SMS marketing.
Ternloop is a newsletter and campaign tool for creators, startups, and growing businesses that email a list on purpose, not in reaction to store events. You compose campaigns in a rich editor or block editor, import contacts from a CSV, group them, and send or schedule the message. Pricing is based on monthly email volume.
The choice depends on whether your email program needs store data. If it does, Klaviyo's depth may be worth the price. If your list is a newsletter, a product update channel, or a community mailing list, Ternloop covers the core needs with a smaller bill.
Pricing compare
Klaviyo prices by profile count. The comparison page we reviewed lists its Email plan at $150 a month for 10,000 profiles. Klaviyo also offers a free plan for very small lists, with a limit on profiles and sends. Klaviyo's pricing changes often and depends on which extras you use, so check its current plans before you commit.
Ternloop's plans are shown below.
| Ternloop plan | Monthly price | Annual price | Emails per month | Contacts |
|---|---|---|---|---|
| Free | $0 | $0 | 1,000 | 500 |
| Pro 5,000 | $4 | $46 per year | 5,000 | 3,000 |
| Pro 10,000 | $8 | $92 per year | 10,000 | 6,000 |
| Pro 20,000 | $15 | $172 per year | 20,000 | 12,000 |
| Pro 50,000 | $25 | $286 per year | 50,000 | 30,000 |
| Pro 100,000 | $50 | $570 per year | 100,000 | 50,000 |
| Pro 150,000 | $70 | $810 per year | 150,000 | 80,000 |
At 10,000 contacts, Ternloop's 20,000 email tier costs $15 a month. Klaviyo's Email plan at the same profile count lists $150 a month in the comparison we reviewed. That is a large difference, but the two products do not do the same job. Klaviyo's price includes store integrations, flows, and profile data.
If you are not paying for those features, the cost gap matters. You pay for the list you actually email, not for a store analytics layer you may not use.
Feature compare
| Feature | Ternloop | Klaviyo |
|---|---|---|
| Campaign editor | Rich editor and block editor | Drag and drop editor |
| Open and click tracking | Included on every plan | Included |
| Contact groups and fields | Groups, custom fields, and CSV import on Pro | Segments and profile properties |
| Scheduling | Included on Pro | Included |
| Custom sending domain | Included on Pro | Included |
| Analytics | Graph and advanced KPIs on Pro | Revenue and flow reporting |
Klaviyo's real advantage is its store data. It can tell you which product a customer viewed, which cart they left behind, and which email drove a sale. Those signals power flows that send the right message at the right time. Ternloop is built for campaigns you write and schedule, so the workflow stays simple.
Ternloop's advantage is focus. The free plan includes a rich editor, open and click tracking, and up to 500 contacts. Pro adds CSV import, scheduling, custom sending domains, and graph stats. The platform also handles bounces and unsubscribes automatically, which keeps inactive addresses out of future sends.
When to choose Ternloop
- Your list is a newsletter, product update channel, or community mailing list.
- You do not run an online store and do not need shopper data to drive email.
- You want to pay for the volume you send, with a clear limit on contacts.
- You want scheduling, CSV import, and custom sending domains without an enterprise plan.
- You can wait for automations to launch.
When to choose Klaviyo
- You run an online store and want email and SMS tied to shopper behavior.
- You need flows for abandoned carts, follow ups after a purchase, and winback campaigns today.
- You use revenue reports to decide which campaigns to send.
- Your budget supports a higher price in exchange for store data.
A store owner who depends on flows driven by revenue should not switch to a newsletter tool for those workflows. A creator or team that sends a regular newsletter may not need Klaviyo's depth, and the lower price gives more room in the budget for writing and design.
Start with Ternloop
If your list is a newsletter rather than a store database, you can start on the free plan with 1,000 emails and 500 contacts a month. Send a campaign, review the open and click data, and move up when your list grows. Full plan details are on the pricing page.
Questions to ask before you switch
Start with your revenue. If you sell products and rely on flows that react to purchases, carts, and browsing, Klaviyo is built for that work. If you prefer campaigns you schedule yourself, Ternloop keeps that workflow simple.
Next, compare costs at your profile count. The comparison we reviewed lists Klaviyo's Email plan at $150 a month for 10,000 profiles. Ternloop's Pro plan for 10,000 emails is $8 a month. Klaviyo's price depends on the extras you choose, so check its current plans before you compare totals.
Then count what you send. Ternloop's free plan includes 1,000 emails a month. If you send a weekly newsletter to a small list, that may cover your needs. If you send many promotional messages each week, the Pro tiers scale from 5,000 emails to 150,000 emails a month.
Finally, plan a test. Export your profiles, import the CSV into Ternloop on Pro, and send a campaign to a small group. Check the open and click reports, then confirm that unsubscribes update your list before you move the full audience.
Keep reading
- Ternloop vs Mailchimp compares Ternloop with a broader marketing suite.
- Ternloop vs Customer.io looks at messaging triggered by events for product teams.
- Ternloop vs Loops covers a platform built around product emails.
- About Ternloop explains the founder's pricing approach.
- Contact the founder with questions about your list.