Quick summary
HubSpot is a customer platform with a CRM, marketing hub, sales tools, and service tools. Its free CRM is well known, and its paid marketing tiers add email campaigns, workflows, and reporting. Companies use it to connect marketing, sales, and support in one system.
Ternloop is a newsletter and campaign tool. You write a campaign, import contacts, group them, and send or schedule the message. It focuses on email campaigns, so CRM and sales work stay in a dedicated tool. Its pricing follows the number of emails you send each month.
If your business needs one system for marketing, sales, and customer records, HubSpot is built for that. If you need a focused tool for newsletters and campaigns, Ternloop costs far less and does one job well.
Pricing compare
The comparison page we reviewed lists HubSpot's Marketing Pro plan at about $890 a month for 2,000 contacts and about $1,390 a month at 10,000 contacts. It also lists onboarding fees of about $3,000 to $7,000. HubSpot's free CRM is a separate product. Prices change often and depend on the hubs and seats you choose, so check HubSpot's current pricing page before you decide.
Ternloop's plans are shown below.
| Ternloop plan | Monthly price | Annual price | Emails per month | Contacts |
|---|---|---|---|---|
| Free | $0 | $0 | 1,000 | 500 |
| Pro 5,000 | $4 | $46 per year | 5,000 | 3,000 |
| Pro 10,000 | $8 | $92 per year | 10,000 | 6,000 |
| Pro 20,000 | $15 | $172 per year | 20,000 | 12,000 |
| Pro 50,000 | $25 | $286 per year | 50,000 | 30,000 |
| Pro 100,000 | $50 | $570 per year | 100,000 | 50,000 |
| Pro 150,000 | $70 | $810 per year | 150,000 | 80,000 |
For a list of 2,000 contacts, Ternloop's Pro 5,000 tier costs $4 a month and includes up to 3,000 contacts. HubSpot's Marketing Pro plan at the same contact count lists about $890 a month in the comparison we reviewed. The price gap is very large because HubSpot prices a full customer platform with seats, hubs, and onboarding. Ternloop prices a campaign tool.
If you only need email marketing, a platform priced for a full CRM adds cost you may not use. If you need a CRM, HubSpot covers that work, and the comparison is not one to one.
Feature compare
| Feature | Ternloop | HubSpot |
|---|---|---|
| Email campaigns | Rich editor and block editor | Email marketing tools |
| Open and click tracking | Included on every plan | Included |
| Contact groups and fields | Groups, custom fields, and CSV import on Pro | Lists and properties |
| Scheduling | Included on Pro | Included |
| Custom sending domain | Included on Pro | Included |
| Free plan | Free plan with 1,000 emails and 500 contacts | Free CRM |
HubSpot is a platform for teams. It connects marketing, sales, and service records, so a contact's email activity appears next to their deals and support tickets. For a company that runs many customer processes, that shared record can be valuable.
Ternloop focuses on the campaign. The rich editor and block editor help you write a newsletter, the contact tools help you group and import your list, and the Pro plan adds scheduling, custom sending domains, and graph stats. If your team needs email tied to a full CRM, HubSpot is built for that work.
When to choose Ternloop
- You send a newsletter or campaign and do not need a CRM.
- You want a plan priced by monthly volume, with clear contact limits.
- You want to import a CSV, group contacts, and schedule campaigns without a sales setup.
- Your budget is small and you want to keep the monthly bill predictable.
When to choose HubSpot
- You want marketing, sales, and service in one system.
- Your sales team needs deal tracking and pipelines.
- You want reporting that ties email activity to revenue.
- Your budget supports a larger monthly price and onboarding work.
Choose the tool that matches your process. If your list is a newsletter and your sales work happens somewhere else, Ternloop covers the email part at a much lower cost. If customer records and sales pipelines matter, HubSpot is the more complete platform.
Start with Ternloop
You can start on Ternloop's free plan with 1,000 emails and 500 contacts each month. Send a campaign, check the open and click data, and upgrade when your list grows. Full details are on the pricing page.
Questions to ask before you switch
Start with the sales process. HubSpot is a CRM with deals, pipelines, and service tools. Its free CRM is useful for tracking relationships, and its marketing tools sit on top of that data. If your team needs to manage a sales pipeline, keep HubSpot or another CRM for that work.
Next, compare marketing costs. The comparison we reviewed lists HubSpot Marketing Pro at about $890 a month for 2,000 contacts and about $1,390 a month for 10,000 contacts. It also lists onboarding fees from $3,000 to $7,000. Ternloop's Pro plan for 10,000 emails is $8 a month. Those numbers only compare fairly if you need the same features, so list the tools you use before you compare totals.
Then decide who will use the tool. HubSpot is designed for teams with marketers, sales staff, and operations roles. Ternloop is designed for a founder or a small team that writes campaigns, picks lists, and tracks replies without a long setup.
Finally, plan the data move. Export your contacts with the fields you need, import the CSV into Ternloop on a Pro plan, and send a test campaign to a small group. Confirm that unsubscribes and bounces work as expected before you send to the full list.
Keep reading
- Ternloop vs ActiveCampaign compares Ternloop with another marketing platform with a CRM.
- Ternloop vs Brevo covers a platform with email, SMS, and a CRM.
- Ternloop vs Mailchimp looks at a marketing suite for small businesses.
- About Ternloop explains why the product is focused on newsletters.
- Contact the founder with questions about your plan.