Quick summary
ActiveCampaign is a marketing automation platform with email, CRM, sales automation, and a visual journey builder. Sales and marketing teams use it to score leads, run journeys with several steps, and tie email activity to deals. It is a broad tool with a steep learning curve.
Ternloop is a newsletter and campaign tool. You write a campaign, import contacts, group them, and send or schedule the message. It is built to make the writing and sending side of email marketing simple.
If your business depends on sales pipelines and lead nurturing, ActiveCampaign covers far more ground. If your list is a newsletter or product update channel, Ternloop keeps the tools focused and the price lower.
Pricing compare
The comparison page we reviewed lists ActiveCampaign at $149 a month for its Starter plan at 10,000 contacts, $189 a month for Plus, $375 a month for Pro, and $589 a month for Enterprise. Prices depend on contact count and features, and they change over time. Check ActiveCampaign's current pricing before you decide.
Ternloop's plans are shown below.
| Ternloop plan | Monthly price | Annual price | Emails per month | Contacts |
|---|---|---|---|---|
| Free | $0 | $0 | 1,000 | 500 |
| Pro 5,000 | $4 | $46 per year | 5,000 | 3,000 |
| Pro 10,000 | $8 | $92 per year | 10,000 | 6,000 |
| Pro 20,000 | $15 | $172 per year | 20,000 | 12,000 |
| Pro 50,000 | $25 | $286 per year | 50,000 | 30,000 |
| Pro 100,000 | $50 | $570 per year | 100,000 | 50,000 |
| Pro 150,000 | $70 | $810 per year | 150,000 | 80,000 |
For a list of 6,000 contacts, Ternloop's Pro 10,000 tier costs $8 a month and includes 6,000 contacts. ActiveCampaign's Starter plan at 10,000 contacts starts at $149 a month in the comparison we reviewed. The gap is large because ActiveCampaign prices a full marketing and CRM suite, while Ternloop prices a campaign tool.
Ternloop's annual billing is about 4 to 5 percent less than twelve monthly payments on each tier. The savings are modest and predictable.
Feature compare
| Feature | Ternloop | ActiveCampaign |
|---|---|---|
| Email campaigns | Rich editor and block editor | Campaign builder |
| Open and click tracking | Included on every plan | Included |
| Contact groups and fields | Groups, custom fields, and CSV import on Pro | Lists, tags, and custom fields |
| Scheduling | Included on Pro | Included |
| Custom sending domain | Included on Pro | Included |
| Bounce and unsubscribe handling | Automatic, based on SES webhooks | Included |
ActiveCampaign is built for teams that run marketing and sales together. Its CRM ties email to contacts, deals, and tasks. Its automation builder can send messages based on tags, dates, and behavior, and it can score leads so that sales teams see the warmest prospects first.
Ternloop covers the writing and sending part of email marketing. The free plan includes 1,000 emails and 500 contacts each month, and Pro adds CSV import, scheduling, custom sending domains, and graph stats. It handles bounces and unsubscribes automatically, so the list stays clean without manual work.
When to choose Ternloop
- You publish a newsletter or product update and do not need a sales pipeline.
- You want a lower monthly price for the volume you send.
- You want to import a CSV, group contacts, and schedule campaigns without a steep setup.
- You can wait for automations to launch.
When to choose ActiveCampaign
- Your team runs sales and marketing from one system.
- You need a CRM, deal tracking, or lead scoring.
- You want journeys with several steps that react to tags, dates, and contact behavior.
- Your budget supports a higher monthly price in exchange for a full platform.
Pick the tool that matches the work. A sales team that nurtures leads through many steps will benefit from ActiveCampaign. A business that wants to send a regular newsletter can keep the price and the workflow simple with Ternloop.
Start with Ternloop
You can start on Ternloop's free plan with 1,000 emails and 500 contacts each month. Send a campaign, check the open and click data, and move up when your list grows. Full details are on the pricing page.
Questions to ask before you switch
Start with the work you need done this quarter. If your team needs lead scoring, deal pipelines, and journeys that branch by behavior, ActiveCampaign covers that ground in one place. If your main job is to write a newsletter, send it on time, and see who opened it, the extra depth may sit unused and cost more than you expected.
Next, count your contacts and sends for the next twelve months. The comparison we reviewed lists ActiveCampaign's 10,000 contact plans starting at $149 a month. Ternloop's Pro tier for 10,000 emails is $8 a month and covers up to 6,000 contacts. Run both numbers against your real volume rather than a rough guess.
Then check which tools your team relies on. If you run journeys that react to tags, dates, or deal stages, ActiveCampaign is built for that work. Write down the automations you run now, and decide which ones fit a scheduled campaign workflow.
Finally, plan the move. Export your contacts and tags, import the CSV into Ternloop on a Pro plan, and send a test campaign to a small group before you switch the full list. Bounced, complained, and unsubscribed contacts are marked inactive automatically, so your list stays clean from the first send.
Keep reading
- Ternloop vs HubSpot compares Ternloop with another CRM and marketing suite.
- Ternloop vs Brevo covers a platform with email and SMS.
- Ternloop vs Klaviyo looks at email tied to store activity.
- About Ternloop explains why the product is focused on newsletters.
- Contact the founder with questions about your list.